Practical Digital Marketing Ideas for Your School


Presenter: John Mohr
For: Administrators
CPD Hours: 1.5
Available: On Demand


Millennial and even Gen-Z parents are looking for education options for their children that instill values they won’t find in conventional public schools. In this webinar, we’ll talk about how to reach parents for whom digital connection is woven into the fabric of their lives. You’ll learn how to develop a digital marketing strategy that showcases your school online—and specifically on mobile phones. You will learn: how to create public awareness for Montessori education, help parents find your school online, and how your digital marketing can continue to keep parents engaged and enrolled. We’ll also share best practices for measuring the success of your digital strategy. You will leave with a greater understanding of digital marketing and how it will help your school succeed now, and in the years to come.

Learner Outcomes

  • How to create a digital strategy for your school.
  • Techniques for reaching digitally fluent parents.
  • Evaluate key performance indicators (KPIs) for measuring the success of your strategy.


About the Presenter

John Mohr is a digital strategist at AMS. John manages the AMS website and digital platforms. Contact him at


Individuals (Certificate of Continuing Professional Development for 1 person)
$45/AMS member *Free for all members (PLUS, Basic) members using complimentary PD vouchers

Organizations (Includes up to 15 attendees; each participant will receive their own login.)**
$175/AMS member organization
$235/non-member organizations

*Learn all the benefits of AMS membership.

**If you are registering as a group, you will be prompted to add all of the attendees’ names during purchase (up to 15, including the person who is purchasing the session).

If you register and then cancel, we will be happy to credit your payment toward another webinar of your choice. Credits may not be used toward the cost of on-demand webinars.

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